We’re getting the next big change in responsive design and the next evolution in web development, as web design has evolved.
It’s not that web design is going away.
It is going to evolve, but it won’t be the same as it was before.
We’ve seen a lot of different approaches to web design, so we’re really looking forward to seeing how the next wave of responsive design will impact the web, said Ben Brasher, senior web design director at Wix.
“We’re hoping that it’s going to be the next step for responsive design,” he said.
Brasher said the goal of the next iteration of responsive web development is to get it to a level where it’s possible to deliver responsive content and design on any device, which will allow content and users to stay connected.
The next evolution, Brasher added, is that we will have to think about responsive design more broadly, not just in a desktop browser, but on phones, tablets and smart TVs.
He said the web is becoming increasingly responsive, and it’s not just the desktop that is going, Brash said.
“It’s the mobile world as well.
We’re not just looking at desktop and mobile, we’re also looking at mobile apps,” he added.
The web is changing as we speak, and Brasher thinks this is part of the reason we’re seeing such a strong shift in the way we use the web.
“In the past we would see a new web site every day and we would not get much out of it,” he explained.
“Today we have a new site every 10 days.
The only thing we get out of a site is a quick login to a website and a few emails to our friends.”
Brasher says the web can only do so much with a limited amount of resources, and we need to get more creative with what we put in front of it.
It may not be possible to build an entire website for every device, but Brasher does hope the next web design wave will be more responsive.
He says that the next Web design wave is going be driven by user experiences, not a desktop design approach.
“A good example of that is the design of the home screen of an iPhone,” he noted.
“If you’re trying to do something like a mobile app for an iPhone, you’re going to have to change the way you’re using the home page to be responsive to the way that you use your desktop or laptop.
It needs to be as flexible as possible.”
Brash says we need more flexibility, more user experiences and a wider variety of devices in order to create truly responsive web content.
He also said there needs to also be a push to create web apps that are designed to work across multiple devices.
“What we’re trying do with responsive web is try to get as many people as possible to use the mobile web and desktop web,” he continued.
“I think the next generation of web design will be a lot more flexible than the one we’ve seen in the past.”
Brashed, who is also a member of the Web Standards Taskforce, said we need a wide variety of responsive websites to create a truly responsive experience.
“The biggest thing we have to do in this era of responsive is to have a wider range of sites that people can visit,” he suggested.
“Some people might like to visit more than one website.
Some people might not like to do that.”
The Web Standards taskforce has recommended the creation of a “Mobile Responsive Web” initiative, where web developers can create webpages for a wide range of devices, to provide more flexibility to users.
A similar initiative has also been created for mobile devices, and the web design community is gearing up to launch a similar effort for the web on mobile devices.
Brash added that there is a need for a new generation of responsive sites to be designed with user experience in mind.
“One of the biggest issues with mobile design is that it doesn’t have the user experience that it does on desktop,” he stated.
“There’s no way to make a responsive site that is optimized for mobile.
So, we need sites that are responsive for the devices they’re on, but also have the right design for the device that the user is on.”
Brashes point is that there needs be a focus on making sure that we create web content that works on every device and not just desktop.
“This will be the new normal,” he predicted.
“Mobile and tablet is where we’re going, and that’s where we want to be.”