Here are five ideas for ecommerce websites to design for success: 1.
Build a brand identity : The goal of every designer should be to capture your customers’ brand identity.
This is critical for e-commerce websites, because customers are less likely to purchase products if they don’t know that your product exists.
So if your site is about your company or brand, it should have an image of a CEO, brand name, or even a logo that conveys what you do.
This helps users make educated decisions.
Create memorable and relevant content : Creating a visually appealing ecommerce page doesn’t have to be overwhelming.
It should be easy to navigate to your product page, and the best way to do that is to leave enough room for the user to choose from a list of available products.
It’s not enough to show the product options, or to show what colors and textures are available.
Just be sure to explain what is available at each price point.
Have memorable photos : Your design should feature photos that convey important information, or that create an engaging user experience.
If the photos are too simple, customers won’t bother to use your site and won’t be aware of the product features.
So make sure you add useful navigation elements, such as a menu, a main menu, or a sidebar.
Use strong colors, shapes, and textures : When designing for eCommerce sites, customers want to be as confident as possible.
So you should show them the best in all their products and make sure they can recognize them with ease, regardless of the price.
If they see your products in a crowded or low-quality image, they may start to doubt your brand, and they may go elsewhere.
And the worst that can happen is they may decide to use another online seller.
So don’t let this happen to your site.
Have a simple to follow user interface : When it comes to online shopping, users often don’t think about the many other ways they can shop.
But as soon as you make your site easier to navigate, you will be able to better attract customers and increase traffic.