More than half of American businesses spend money on websites, but only a small percentage of them pay for professional designers to design them.
Why do these businesses have to pay?
For the same reasons you would pay for your own design services, says Andrew Smith, vice president of business development for the Business and Information Marketing Association.
Designers are paid by the hour.
For every 10 hours that a designer works, the average business pays them $40 to $60, he says.
Design services are more expensive for businesses that want to create a more polished look and feel, and the higher the cost, the higher that price tag goes.
“It’s a lot of money, and you don’t want to be a penny shy,” Smith says.
It can be difficult to get a design paid.
For the top-rated websites, designers typically make more than $1,000 a month, but many don’t make that much.
And it can be a challenge to get the job done without having to pay a commission.
Some businesses even hire outside consultants to help them pay designers, a practice that has led to some websites being removed from search results.
Designer salaries vary depending on the type of website they design.
For example, if a website is designed for a restaurant, designer pay is typically about $120,000.
If the same website is a fashion show, the typical designer salary is $350,000, Smith says, and that’s only if the designer makes more than 10 hours of work per week.
But many smaller businesses don’t pay a designer to do anything.
“Some of these smaller companies have very little budget, so they just hire someone who they think will do the work for them,” Smith explains.
For businesses with very little money, a designer can make up to $100,000 per year.
The number of designers varies depending on what kind of business the company is.
For small businesses, designers make up a smaller percentage of designers than for larger companies.
If a small business wants a designer for its website, for example, it will pay $1 to $2 per hour to hire the designer.
If it has a large staff of designers, like an airline or construction company, it can pay up to a million dollars per year for the same job.
If that’s not enough to pay designers per hour, you can try hiring a consultant to help you pay them, but it may be more difficult.
“If you have someone you’re looking to hire, you have to negotiate with them, and I would say that is a little bit more difficult,” Smith cautions.
The way designers are paid also varies depending what the business needs.
For a small restaurant, designers usually make between $30 and $50 per hour.
In that case, they usually won’t be paid anything more than what a full-time worker would make, says Adam Juhl, an associate professor of marketing at Michigan State University who specializes in web design.
“So the design that is done on a website isn’t really all that valuable to a small company,” Juhn says.
The cost of a designer job can be as high as $50,000 to $150,000 for a project with a very small staff.
If you hire a designer, he or she will usually work on the website for about four months, and then they may or may not return to work.
The amount of time they are expected to work on a design depends on the size of the project and the size and scope of the company.
“I would say, for a small firm, that would be a pretty large amount of work,” Junhl says.
Some designers work for as little as $10,000 and work for companies with thousands of employees.
The average cost for designers to work for a large company is $300,000 or more.
If they’re paid for their work in full, they’ll make between 20 to 25 times what a small-business employee makes, says Smith.
That’s not much more than a worker making $40,000 annually.
That money is not spent on marketing.
“The vast majority of designers make less than what they would have made at a small, independent firm,” Smith adds.
Some people may also get paid more than their clients.
For instance, the cost of an individual designer’s commission is usually between $40 and $60 per hour depending on where the design is done.
For smaller companies, a full design job may cost anywhere from $100 to $300.
“Designers can make a very good living at smaller companies,” Junn says.
“You’re probably not going to be making that much money at a large firm.”